The Cleanest Colour In the World NO PPD, Ammonia, Resorcinol, Silicones, Parabens, Sles or Sls Pegs, DEA, Phthalates, Persulphates, Animal Origin YES Vegan, Gluten Free, 100% Cruelty Free, 100% Australian Brand High Performance Professional Results 33 Certified Organic Ingredients Australian In Every Tube Trusted Award Winning Heritage Since 1995 IMPORTANT NOTICE: This Shade is suitable for a full grey coverage. When full grey coverage is required always choose shades ending in (.0N)(Neutral Reflect). Example: (10.0N) Technical Description Base Colour/Ultra Light Blonde, Reflect Colour/Neutral, Final Effect/Ultra Light Blonde Features Professional use salon formula, Gentle on the hair and scalp, Brilliant and radiant tones, Long lasting hair colour full colour coverage, Ready in 30 minutes, Suitable for use on both natural and coloured hair